Are you ready for more business ramblings and talk about how I still need passive income? I know, I know, it’s all I ever talk about. Tell me to get my ass in gear and make it happen! Seriously, I apparently need a swift kick in the bum to actually make this happen.
This year, as I’m working my way through B-School I’m realizing a few things,
- My business has changed a lot
- My audience has changed a lot
Last year, when I did my ideal customer avatar (if you’ve done B-School you totally get this–if not, it’s basically a loooong ass profile on who you want to work with) I was all gung ho about working with small business owners to create awesome websites for them and I was content to do that all day long. And don’t get me wrong, I love working with these clients! But I’ve mentioned it a million times now, I need my income to be more passive, or at least a big bulk of it.
My business isn’t aligning with the life I want in the future–I mean, it’s fine for now, but I’m running into the problems I had with Indie Gift Box. I loved it, but felt trapped with the monthly schedule. I’m having the same problem with my design business now since even though I can schedule designs around things like vacations–there’s no money coming in during those times. I feel trapped.
Now my audience has started to align a lot better with what I offer (website designs), which it never did before. However, that’s a problem for me now since I’m looking at changing my offerings. So I’ve basically got to re-work and re-structure my whole business in a way that makes sense for my future–you know, when I’ve got screaming kids and can’t be sitting at my computer all day every day doing designs (no, I’m NOT pregnant, I’m talking about a more-distant future, knock on wood). I don’t think I’ll be getting down to a 4-Hour Workweek, but a 15-hour one could be pretty great.
I’ve got some plans in the works–focusing more on designers as my audience. I’d thought about this before, but never made it happen. Now, I’m working on putting together packages that help them run their businesses better, being a place they can direct clients to for training and basic maintenance, and cutting down on the one-on-one projects at least a bit. Design’s not going away, at least not yet, but if these new offerings work out, it might be.
I feel a little sad about that, but I’ve got another plan in the works with some crazy-talented designers, and if that works out I’ll still have plenty of design opportunities.
And to be honest, I’m feeling SUPER PUMPED to work more with designers and meeting their needs–because I’ve been there. My customer avatar came together really quickly this year because I KNOW what I’ve struggled with and what I’ve wished for as a super-solution. And now I can make the lives of other designers easier!
How has your business changed in the past year?
Happy Saint Patrick’s Day!