Launched – Sleepover Theme

Sleepover Genesis WordPress child theme

Isn’t this theme the cutest? Perfect for bloggers, Sleepover was designed by Ilana of Sugar & Type and developed by me on the Genesis Framework. Sleepover features a nice clean design that puts your content front-and-center and shows off your photos with a nice wide content area: 680px wide with a sidebar, or 1080px wide with the full-width option–a great design for photographers!

Sleepover Theme Features

  • HTML5
  • Mobile-responsive
  • Primary Menu
  • Header Menu
  • Fancy sidebar menu styling
  • Three layout options – Left sidebar, full-width content, right sidebar
  • 3-Column widgetized footer
  • Upload your own background!
  • Upload your custom logo via FTP!
  • Setup instructions

Interested? Get more details and check out the demo here!

How to streamline your processes and impress your clients

How to streamline your processes and impress your clients

You get a thrill each time you land a new client–there’s nothing better! But soon, you might find yourself scrambling to get everything together, struggling to clearly outline your processes, and making clients feel like you have no idea what’s going on.

I know that’s how I was when I started my business. It wasn’t pretty.

There’s a lot to learn, and fast. And when you’re not clear about what clients should expect–because you don’t know what to expect–you look unprofessional, and clients lose confidence. Not to mention you might devolve into a ball of stress that can barely type a coherent email, let alone produce a quality product. That’s no good!

Now, I have a nice client-intake/project process that goes something like this:

  1. Client fills out my request/contact form
  2. I send a rough estimate to the client, ask follow-up questions, and send them to my call scheduler so we can Skype
  3. We have a Skype meeting where I get more info about the project, and turn it into an official quote
  4. Client accepts the quote, makes a down-payment on the project and signs the contract
  5. I send over a welcome packet that outlines my office hours, the project process and timeline, number of revisions, cancellation policy, etc.
  6. Client sends me whatever I need for the project, and I get started
  7. I add everything to a project management system so we’re on the same page at all times
  8. Client requests revisions to the project
  9. Revisions are made, and project is launched
  10. I send a goodbye packet with project info, instructions, and a thank you to the client

This has made working with multiple clients SO much easier! Everything is kept in the project management system (or if the client prefers email, I use Streak to keep projects organized) and everyone knows what to expect at each step of the process. This has cut way down on the amount of emails I need to send and respond to, which frees up a lot of time and mental space, which in turn lets me stress a whole lot less!

And I can’t tell you how much my clients appreciate these streamlined systems too! Gone are the days of multiple phone calls to clarify what I need from them and when. Now everyone knows what’s going on, my business is a lot more professional and organized, and I am able to help clients more efficiently. Win-win.

Getting clear on how I needed my processes to work took some time (about two years)–I just about had everything in place when Leah Kalamakis’ wonderful course, Stress Less & Impress came around. Wish it had been around a few years earlier as it would have saved me a lot of trial-and-error! While I had several of the processes she teaches already in place, I still learned a ton, spruced up my client-intake process, and made my business run smoother overall. I highly recommend this course to both beginner and veteran small business owners and freelancers.

Course Outline:

Stress Less & ImpressIf you’ve been struggling with emails, projects dragging on, or handling multiple clients, take Stress Less & Impress and get your processes streamlined! Trust me, it will make your life so much easier and save your sanity too!

Stress Less a& Impress will be set at an early-bird price of $197 from Wed Oct 29th through Sun Nov 9th. Starting November 10th, the price will go up to $247.

Register now!

Note: I was not paid to write this post, though I will receive an affiliate commission if you register using the links included in this post (thank you!). I loved this course and highly recommend it to those who are struggling to get their business organized and processes streamlined!

Launched – Beach Towel theme

Genesis WordPress child theme

Recently, I teamed up with Ilana of Sugar & Type to create some Genesis child themes. We’re super-excited about them, and I’ll be introducing you to each one eventually. For now, this is our first one, Beach Towel, which has some pretty snazzy widget areas on the home page, a giant  footer-widget area, and is perfect for small businesses!

Beach Towel Theme Features

  • Widgetized home page
  • 6 layout options
  • Add your custom logo
  • Create custom menus
  • Featured images
  • Genesis theme settings
  • Built-in SEO
  • Mobile responsive
  • HTML5
  • Setup instructions

Interested? More details and a link to the demo site here!