The #1 question every designer asks me


The number one question designers ask me //

Can you guess what the number one question I get asked is? It’s not about what platform to use, or how to create WordPress themes…

The #1 question I am asked is, “how do I get clients?”

If you haven’t noticed, we’re in an INSANELY saturated field.

There are thousands of designers, and anyone with a blog and a hacked copy of Photoshop thinks they’re a designer nowadays.

It’s honestly kind of ridiculous, and impossible to compete.

Which is why I don’t. Instead, I network with other designers, get referrals, and THAT is where I get my clients. (I also get some from hanging out in small business communities–and that’s a great place to look too–but nowadays, most of my new clients are actually referrals from other designers)

So yup, I’m gonna keep this post ridiculously short and simple, and tell you to stop competing with every other designer out there, and start networking with them.

That way, when you get a project that’s not up your alley, but is the perfect fit for Designer X, you can pass it along to her, and she’ll likely do the same when she comes across a client who is a better fit for you.

You can read more in this article I published in my newsletter (you should subscribe too!), but after you’re done, I highly recommend you get to networking–a fun place for designers to network is my Designers Unite Facebook group!

What’s the number one question YOU get asked?

You’re too expensive!

What to say when a client thinks you're too expensive //

If you’ve been in the design business for a while, you’ve likely heard this from potential clients before, “you’re too expensive!” or something to that effect, anyhow.

So what do you do?

You’ve got a few options! Here are some handy-dandy email scripts I’ve created that you can copy+paste, and tweak to send to those potential clients!

What to say when a potential client thinks you’re too expensive

Option One – Educate Her on Why You’re Awesome

Hey ____!

I realize that this is a large investment, but I can assure you that I am delivering top-notch service that you won’t receive with a low-cost alternative. I have ____ years of experience and do more than just ____. Included in my services is ____, ____, and ____. I work with you to really make sure that you’re receiving a design that works for you and your brand. By hiring me you’re sure to see results like ____, and ____!

If you’re not ready to invest in your brand, I understand. Please keep me in mind for the future!



Option Two – Ditch Her, She’ll Haggle the Entire Project Anyhow

Hey ____!

I realize that this is a large investment and it sounds like you’re hesitant to invest that much at this time. If in the future you are ready to take your ____ to the next level, please feel free to get in touch!



Dig these scripts? I’m creating an e-book FULL of them! Sign up for my mailing list to be the first to know when it’s out, and get a special discount!

Upcoming Event: Designer Interview – Ilana Zatkowsky

Designer Interview - Ilana Zatkowsky //

Hey! My live interview with April Durham was such a blast that designer interviews are gonna become a monthly thing! This month I’m super excited to hang out on air with Ilana Zatkowsky of Sugar & Type! Ilana and I have been online friends for a few years now, and she is seriously talented! We’ll be chatting about how she got started in design and what goes on behind the scenes at Sugar & Type–and you’re invited to join in!

I’ll be asking Ilana questions, and then we’ll have a live Q&A at the end where you can ask both of us whatever questions you have about running a design business!

The webinar is FREE, just register here and log on at 6pm EST on Wednesday, July 16th!

If you can’t make the webinar, it will be recorded, but we hope to see you there!

EDIT:  Due to technical difficulties (internet) we weren’t able to have our webinar! Sorry!!! We’ll be rescheduling and let you know!

How cheap hosting can cost you a small fortune

How cheap hosting can cost you a fortune //

This was originally released as part of my newsletter-exclusive content, but people keep asking me for hosting recommendations, so I’m re-posting it here!


You may (or may not) have noticed that I didn’t send out a newsletter in May. The reason why was because I was SWAMPED with moving clients and myself off of a certain (very popular) host to new, reliable, servers.

I think it took about 40 hours and $800 to get everything squared away.

That’s not counting the income I lost by my website and email being down (and a potential client walking away), or the projects I was unable to take on because I was busy moving clients off my reseller account and fixing problems.

Plus a lot of mental energy and stress.

In total, my old website host cost me somewhere between $800–$7,000.

Which is why in this newsletter I’d like to talk about the importance of GOOD hosting and my new recommendations.

Where you are hosted matters!

It’s incredibly important that your host have great uptime and support services. What good is a host you can’t even get in touch with or that is always down?!

Keep in mind that actual 100% uptime is pretty much impossible.

But your website should never be down for HOURS at a time. My website (and consequently my email) was down for about 24 hours, which KILLED a deal and made me seem unreliable. Who wants to buy a website from someone whose own website isn’t working?

Customer service is vital!

Do you know how to get in touch with your host? Do they respond promptly? Do they actually know what they’re talking about? The host I was with claims that they have great support, but when it really mattered, it was terrible. The best I got was a tweet saying they were “working on it” which wasn’t very helpful when I had to report back to clients what was going on.

Don’t host clients.

Unless you really want to be their sole point of contact at all hours of the day and night and not be able to help them. This was the worst part of the server problems–I had a reseller account and hosted clients; when the server was down, not only was MY website and email down, but so was theirs! My poor choice of host affected their businesses as well–and there was nothing I could do to help get things back online.

Hosts I’m digging

I did a LOT of research and finally narrowed down to three hosts that I am really loving.

Flywheel - If you’re looking for easy-to-use WordPress hosting, look no further! Flywheel is designed JUST for WordPress, and whether you’re a designer or a DIYer, they make it easy–they’ll even migrate your site for you, for free! Since they ONLY host WordPress sites, they know exactly how to pinpoint problems and provide great support! And if you’re a designer, you can create your client’s site and let them check it out before making it live and paying for hosting! (The downside to Flywheel is that they don’t host emails, so you’ll need to setup email accounts through Google apps or similar.)

LiquidWeb - As much as I love Flywheel, I run other applications than just WordPress, so I needed a host that could handle the weird stuff I throw on my server. Liquid Web has got to have some of the best tech support I’ve ever experienced! They are SUPER fast to respond, helped me fix all sorts of errors and problems I had migrating my site, and so far I’m thrilled with them!

Piece of Cake Hosting - I almost went with Piece of Cake, but it wasn’t the perfect fit for what I needed (as I mentioned, I really like to mess around with stuff), but they offer AMAZING service with their hosting. A bit pricier, I think they’re totally worth it and will likely be using them for any clients who need more than just WordPress installed.
One of the things I love about Piece of Cake is that they’re a small team, so you always have the same support team to chat with and get help from. PLUS, they help clients get everything set up, offer backups and security, and are run by the lovely Erin Pheil who is a kick-ass person who goes waaaay out of her way to deliver amazing customer service.


I realize this is quite lengthy, but long story short: pay the extra money for a GREAT host, don’t go with a cheap alternative–it may cost you a lot more in the end.

Where do you host your website?